andrewroazen wrote:
This is my theory as to what's responsible for the radio silence. The supply chain is complex, goes through multiple hands and Apple's trying to figure out who's liable for this mistake:
- AMD, who supplied the chips and may have provided engineering instructions for their board mounts specifying which exact solder to use
- Foxconn, who assembled the logic boards: if they didn't receive instructions from Apple or AMD specifying solder type may have made the call themselves
- Intel, who actually design Apple's logic boards at this point, who were in the process of suing and being countersued by AMD at the time the Early/Late 2011 boards were designed and would have no problem making AMD look bad
- Apple, who had a tech czar at the time who was involved in manufacturing decisions as well.
This laptop was in all likelihood designed at least four years ago and tracking down who made the call might not be as simple as it seems. Most of the principals involved no longer work at Apple and it's possible the same applies to the other suppliers/manufacturers.
Me, if I were Tim Cook, I'd realize I run a company with more cash on hand than the United States government, eat the cost of recalling all the Macs, have them reballed as a good guy gesture with good PR repercussions and privately sever relations with who was to blame.
Oh wait, that last part is what I'd do if I was Steve Jobs (see Motorola). I don't think Tim's the kind to call Intel's people up at 3am and yell at them.
Part of the problem here is that the relationship between Apple and Intel at this point is so indivisible that if it developed Intel was to blame, it would be unlikely that Apple could demand Intel foot the bill (especially if Intel were off the record suggesting Apple just blame AMD).
Long term this strategy is not the wisest for Apple to engage in, but they're used to their userbase being passive when it comes to this kind of thing and perhaps they're wagering it'll continute to work for people who paid over $2000 for a laptop.
This post highlights some really good points. The fact of the matter is that there is clearly an issue, and at the end of the day, Apple is the entity that placed its branding on the product, marketed it, and happily sold it. I'd understand if they were Mac Minis failing because, while it's disappointing, they're a bit more easily replaced. For the repair costs of this issue, I could purchase a Mac Mini, which I'm sure they'd be estatic over.
I've never been very keen on Apple because I feel like they exploit a very technologically-naive userbase. That's not to insinuate everyone with a Mac is a moron, but the vast majority of Mac users are less tech-oriented in my experience. That said, under Steve Jobs, I'd at least take solace in the fact that whoever was responsible for the issue would be crushed under his white sneaker. I had little confidence that there would be a satisfying resolution to this issue when it happened, and so far, I've been spot on.
Apple needs to remember that the people who pay a high premium for their high-end products are the ones who are more likely to continue purchasing their products. I'd actually become fond of my MacBook Pro because it did the basics well, and it was a great computer to lounge with or do work on while away from home. Now, I'm disgusted by the response, or lack of one, to this issue. I believe that there is a deeper issue causing them not to acknowledge the problem at all. Whether it be a critical error in the design where failure is unavoidable or something different, there has to be some reason that such a large outcry on an issue has fallen on deaf ears. A part of me wants to disassemble the machine and check it out, but I'm going to hold out until I'm positive that I have a very expensive paperweight.
Apple, you need to handle this in some way. The affected group made quite a large investment in your product, and these are people who should be treated with some manner of respect. It's incredibly ridiculous to completely ignore the issue.