Apple is missing a huge opportunity for normal people and corporations in the inability to "gift" everything from any device, especially books. I could easily have purchasing gift a book to me in our enterprise on a simple email with a link. That would be the absolutely best way to have my library setup. Instead we are stuck entering the corporate purchase card into my account and purchasing the book, then erasing the information. This involves physically sitting down with the purchasing person to do this. Much easier to purchase ebooks from elsewhere.