That is because Apple shut down Flash Player due to a security alert.
You need to download the latest version.
You can check here: http://www.adobe.com/products/flash/about/ to see which version you should install for your Mac and OS.
You should first uninstall any previous version of Flash Player, using the uninstaller from here (make sure you use the correct one!):
and also that you follow the instructions closely, such as closing ALL applications first before installing. You must also carry out a permission repair after installing anything from Adobe.