I don't understand your question. Playable how? Graphics are something usually displayed. Are you wanting to animate the graphics somehow? If so, After Effects or Motion would be the apps to use.
And linking the graphics ... to what? Is this going on a DVD or will it be a web video? Please describe what it is you want to do in more detail.
Set the graphic image as a button on the menu in DVD Studio Pro then target that button to the track or chapter you want.