purchased movies on apple tv

Welcome to the Apple Community.

1. First you should try logging out of your iTunes Store account (settings > iTunes Store > accounts) and then back in again.
2. If that doesn't help, try resetting the Apple TV (Settings > General > Reset > Reset all settings). You should also try restarting your router.
3. If both of the above don't help, you should try a restore (Settings > General > Reset > Restore).

I have as of last evening (02/28/2013) successfully rented via a download timestamp of 30 days, it shows up in my rental movie folder, I can see it on my system, I can see it in my Apple TV (2nd gen) as a selection, I select to play and I'm told I have to authorize. After reading suggestions, doing as examples fortold, I cannot still play my rental.

1. Downloaded rented

2.Apple TV is setup per manual

3. I can play stream netflix, play trailers, my music library and everything else

4. I still cannot play my rental.

5. I'm told I have to authroize, I've done all the above.

6. reset, restart, update, etc.,

Clearly there is an issue on the otherside expect taking my payment.

I do not know what else to do. I love Apple and the products and the sotware, this is one of my 1st instances of exerpeicing an issue I couldn't resolve via help from our Apple community. Why Doesnt Apple jsut allow streaming??? DOES Anyone have a new suggestion for me? Thank you