Then it appears that you can't help me doesn't it? But on the off chance that you can; the message appeared when I switched on, it was in a little blue box and said 'Can't find film', not 'movie'.
I thought that it might be a response to something I wanted the iPad to do; find a film perhaps, which is the reason I mentioned iTunes which I assumed to be the more likely generator of such a message.
The first time I simply cancelled since it gave that option, there was an option to OK it and since the message seemed apropos of FA, I did that once too.
It annoys me only because I was under the misapprehension that Apple was user friendly to people who know nothing about the insides of computers, I can live with the fact that it isn't, especially since, apart from two posts here, the rest of the four or so hours I have been using it has been devoted to unsuccessful attempts at signing-in to this community and consequent changes of passwords.