rotate print

I print labels on roll stock and just acquired a label applicator.

To orient the labels correctly, I have to go to the layout submenu and

tell it to rotate the page 180° during printing.

The printer manufacturer says the only way to not have to do this is

to rotate the images and save them, but then everytime we print,

we load an upside down image: UGLY

Is there some hidden unix file that I can edit and have the images

rotated automagically?

Thanks,

Tom