Fox digital copy movie won't import into Itunes.

I have Itunes version 11.0.2 and I am trying to import a Fox digital copy of a movie into Itunes, however every time I double click to import I receive the error message that it "requires Itunes version 7.6.2 or newer" and requests that I update Itunes. Is there a way to import using digital copy (I own the disk and have the serial number for transfer) or is the only way to do this to rip the dvd the old fashioned way? I wanted to use digital copy for convenience but, if it won't work I can use the other method.