Make sure the Hold switch is not in the ON position. The formal Reset procedure has moving the switch as part of the steps, to make sure Hold is not ON by mistake.
In case the battery is drained, you should do the Reset while it is connected to power (adapter or USB port).
The Hold switch may be OFF, but be sure to move it as described in the formal procedure document.
It's possible that your USB docking cable is faulty, so it is not charging the iPod. If that is the case, the iPod is unresponsive because it has no power. To rule out a bad docking cable, you'll need to try a different one (that is known to be good), or use that one with another device (to confirm it's good).
It's also possible that the USB port on the computer is not working properly. To confirm it's OK, plug in some else, preferably something that is like an iPod such as a USB flash drive.
If the cable is good and the USB port is working, the only other possibility is a hardware problem on the iPod. If you have an Apple Store nearby, you can take it to the store's Genius Bar. You can make a reservation on the store's web page (to avoid a wait)