on the previous version, you just had to go to the advanced tab and there was a convert to my ipod/ipad/itouch option.
where is it on the newest version? or is there just not one on this version?
iTunes should automatically convert the songs to the format compatible for iPod. If not, follow through this:
As for videos:
Verifying iTunes video conversion and video syncing using sample Quick Time files
You can also use, Handbreak (mainly use to rip movies from DVD) to convert videos to a specific format so specific devices.
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