How can I sync my contact to my Mac´s address book

I cant sync my iPhone contact to my Mac´s Address Book...on itunes contacts and caledars says: that it will sync with iCloud.... but I only want to have them of my Mac Address Book and my iPhone.

Whats de solution? On my MacBook in setting appreas something call Mobile Me but thats closed!! So can I abilitated on iTunes Info: Sync: Contacts and Caledars