Hey Hyper,
I'm suffering from the same problem. I've been wondering if there was something wrong with my battery because some people are hailing it a huge success (Mashable and others).
I'm putting it to the test today as I have been using it non stop at work. This weekend I will be putting it through the video test as I've heard you can watch 2 movies and 2 tv shows before it dies.
I did hear rumor that becuase I have the Core i7 that it may cause reduced life. I also ended a lot of background programs like Evernote, Dropbox, and Adobe creative cloud. Another thing is that this is my first Macbook and I'm not sure how to judge the battery life. I've been using an iMac for about two years now.
@LowLuster, I've never heard about it hurting the battery because Apple and many other's suggest doing that calibration. A lot of blogs recommend doing it the day that you get the laptop. You may know way more about batteries than I do so I'm definitely not arging - just saying what I read.