how do I get books up on the bookreader to place on the bookshelf?

Hi jezz1951,

Thanks for visiting Apple Support Communities.

You can purchase books from iTunes, and sync PDF files from your computer. See these articles for more information:

iTunes: About Books

http://support.apple.com/kb/HT4629

iBooks: Viewing, syncing, saving, and printing PDFs on iPhone, iPad, and iPod touch

http://support.apple.com/kb/ht4227

You can find some good information about obtaining iBooks in this FAQs article:

iBooks: Frequently Asked Questions (FAQ) about iBooks and the iBookstore

http://support.apple.com/kb/ht4059

Best Regards,

Jeremy