No, the Find My iPad service provided by Apple is the only way to track an iPad absent some third-party tracking service which would as easily be removed. Resetting an iPad does not remove Find My iPad, though; that would require restoring, assuming that your iPad had a screenlock passcode.
Find My iPad is not intended nor advertised as an anti-theft service but rather for locating a lost device. iOS 7 will bring some additional features that will make it more difficult for a thief to turn off the service, but it will still not be a complete protection against theft.
Apple (and no one else) can not assist (with serial number or iCloud) in finding a lost or stolen iPad.
Report to police along with serial number. Change all your passwords.
These links may be helpful.
How to Track and Report Stolen iPad
Reporting a lost or stolen Apple product
iCloud: Locate your device on a map
Report Stolen iPad Tips and iPad Theft Prevention
How to recover a lost or stolen iPad
How to Find a Stolen iPad
What NOT to do if your iPhone or iPad is lost or stolen
Apple Product Lost or Stolen
Oops! iForgot My New iPad On the Plane; Now What?
If you don't know your lost/stolen iPad's serial number, use the instructions below. The S/N is also on the iPad's box.
How to Find Your iPad Serial Number
iOS: How to find the serial number, IMEI, MEID, CDN, and ICCID number