I need to reset my security questions. How to contact support?

This may sound stupid but how do I contact support so that I can reset my security questions and have my account unlocked so I can purchase again? I tried the links provider for in the account page.

1. go to the www.apple.com/support

2. clicked on iTunes icon

3. clicked Account and Billing on the left nav

4. clicked Apple ID support

5. clicked on Contact Support on the left nav

6. clicked on the big Contact Us button

7. page loads back to the main support page from step 1.

This very, very ANNOYING! How to contact Apple Support?