I've thoroughly searched the Apple website for their mission and vision statement. And I have still not found it anywhere. Please help, as I am writing a paper about the organization as a whole.
website-OTHER, iOS 7.0.2
Write to them at:
Apple
1 Infinite Loop"Apple is committed to ensuring the highest standards of social responsibility in everything we do. The companies we do business with must provide safe working conditions, treat employees fairly, and use environmentally responsible manufacturing processes wherever Apple products are made. "
"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."
http://www.devdaily.com/blog/post/mac-os-x/apple-business-philosophy-mission-sta tement
http://features.blogs.fortune.cnn.com/2009/01/22/the-cook-doctrine-at-apple/
Tim Cook: said this last year during a conference call with investors:
"We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well." ( Source).
What is Apple's mission and vision statement? Where can I find it?
