My Macbook can't read my Windows 7 Home Premium OEM SB disc.

So, I got the Windows 7 Home Premium OEM System Builder Pack today, but my Macbook won't read it. It's a Macbook from 2010 with a 64 bit processor, as the DVD requires.

I can hear it trying to boot the DVD up about 5 times before it gives up and spits it out again.