I have just bought my MacBook Pro 15" Retina new this week. When storing the charger I wrapped it as described on the support page, but now I've noticed that in some places in the power cord (charger to MacBook) there are small lumps.
It looks like the strains are unwrapping in its isolating sleeve. By twisting the cord you can get the lump out, but when you then want to store it and wrap it around the charger the lumps come back because the cable is twisted in an other direction.
MacBook Pro with Retina display, OS X Mountain Lion (10.8.5)