Apple tv will not play purchased movies

I just went ahead and checked it again. I verified that indeed the location, regional, and time zone are all correct for my location. It prompted me to also log back into my itunes account. Before i did this check i attempted to play The Avengers, which did get past authentication and actually started playing. So i then tried The Little Mermaid, which did not work. I checked the settings above and then went back in and tried Blues Brothers, same problem. So while it may be working for others and seemed to work for at least one of my movies, it is not working for the majority. Blues Brothers and Lord of the Rings are both SD movies and Little Mermaid is HD. It doesn't seem to matter.

I have the same problem here with a client's AppleTVs (multiple - all updated firmware this past week). I did everything you did, including logging in with another iTunes account. Best I could get was loading one movie after a factory reset. No additonal movies will play with either account. Worked fine up until last week. Also switching between ethernet and wireless; no difference.

I have the same issue at one of my clients, and all of the Apple TV's are doing the same thing as you stated. I have performed all of the same trouble shooting steps as well. Does anyone have any answers?

Thanks

Mark

I am in the same boat. I have tried the exact same steps to try to resolve and nothing is working. Playing my movies is not the issue because i can watch them from my iMac through itunes streamed so the issue is something on the Apple TV. I would think that Apple would know about this at this point.

Most people are now reporting this issue has been resolved without a need to update the software and in most cases without doing anything at all. Can I ask if you have tried again recently.

I tried about 15-20 minutes ago and was running into the same issue. The loading icon spins for a while and then ultimately times out.

Are your location and region settings correct and are you using your local store and DNS settings as supplied by your ISP.

Everything network wise is identical to the way it was before the issue started. There have been no changes whatsoever and internet connectivity is not at issue. Everything else on the apple tv is functional, i can even run the connectivity test and have it pass, though it seems much slower to complete than it should.

iTunes Radio works, previews work, trailers work, etc. The only thing that doesnt seem to want to work are Movies and Television.

Then I'm not really sure what to suggest. Not sure connectivity is the problem if everything else works, although I wasn't aware that you actually got a result, but rather the results were just sent to Apple. It's odd that the majority of users reporting this issue over the last few days, now seem to have it all working again.

I'm not being picky, but "Everything network wise is identical to the way it was before the issue started" isn't the same as ensuring the location, region and time zone are correct. I'm somewhat assuming they are, but it's about all I can think of now. Also have you tried logging out and back in recently.

Do you have an iPhone, iPod or iPad, if so there is something you might try. I'm not suggesting it will fix anything for you, but it may tell us a little more.

iMac, iPhone 5s, iPad.......all three will stream cloud based movies with no issues. The issue is only on the Apple TV.

Try AirPlaying a purchased movie that you don't have on one of your mobile devices from that mobile device. The new software has a new feature where instead of AirPlaying it from the device, the Apple TV will download it from the Internet instead. You should see it start to load and authorise on your device, it should then start to load and authorise on the Apple TV too.

I live in Australia and my Apple TV is having the same issue. I have done everything "holden21" has suggested too and had no luck. My movies have been downloaded or copied from DVD from and added to iTunes and has played flawlessly until recently.

No network issues, no problems playing on movies through iTunes on my iMac, the region setting was set for Cuppertino so I changed it but the problem was not fixed.

I restart the device - a TV show will load or sometimes a movie but if I try to load a second movie it won't stream.

Streaming from an iPhone or iPad can sometimes work but not everytime.

Same issue I have tried all of the pervious steps.... Is anyone looking at this or just ignoring it?