Peter Knapp wrote:
If software is free, you can't expect to be treated like a customer.
I think this is a really excellent point, and maybe the most concerning aspect of the recent changes to iWork. I've always liked being a customer of Apple's because I am paying for what I use and voting with my dollars, unlike advertising based products, or loss leader products where the income isn't generated from the quality of the product itself.
This free software initiative clearly has some positive consequences, like creating a larger community of Pages users and making the software available to more people. However, for professional users (of which I am admittedly not in the category of), it changes the game quite a bit.
1) When Pages was paid software, as it was before, this means that a large number of people buying were doing so through a need for its features, and because their productivity with the software would offset whatever its cost was. I believe that this would have had the effect of the users of iWork and Pages self-selecting themselves as mainly non-casual users with plenty of pro and semi-pro users in the mix as a significant percentage of the user base.
2) By making iWork free and part of every Mac, iOS device, etc. the user bas now becomes anyone who would buy an Apple device for any reason. I believe that this almost undisputedly reduces the percentage of the user base who are pro users or have pro user concerns. This means as a consequence, that the needs of pro users are likely to be much less important in the broad view of the software, and Apple will be far less accountable to this particular segment.
So the above is not a happy state of affairs for pro users.
On the other hand, there has been speculation for a couple years now that Apple would abandon the niche market of pro users entirely, as it is relatively tiny compared to their mainstream market. Before the announcement in June of the new Mac Pro, pretty much every blog and commenter was betting on the discontinuation of that pro line of hardware. I've heard rumblings that the reason Apple hadn't updated iWork for almost 4 years was because it was no longer going to be developed, since that user base was again a tiny portion of their market.
So in all likeliehood, had Apple not decided to make the software a benefit to ALL users, and start on a very simple and basic foundation, the other option could have been abandoning it entirely. That would have been an even bigger loss, I think. So taking a positive perspective:
1) We now have Apple invested in iWork with a much larger total user base. This means more people wanting updates and features with a much larger collective voice. Optimistically, this could mean more development and frequent releases for this software, and almost certainly faster bug fixes, which is a plus. It also means that going forward, if a huge group of Apple's customer base are using the iWork software, and are "locked in" to Apple's services through that, it is very unlikely that Apple will pull the plug on the software entirely, which frankly was a very real possibility with the previous iWork model.
2) Apple NEVER had successful business / enterprise products until.... surprise: the iPhone. The iPhone was a trojan horse into the enterprise because consumers bought up tons of them, and then wanted to use them for work, forcing IT to adapt and adopt. Now, iOS is the most used platform for mobile devices in the enterprise. A surprising path to success for Apple. Now, Apple continues to focus on enterprise features with every update to iOS, and to preserve their lead in that space, with the result that many enterprise IT professionals actually consider iOS to have the best enterprise features of any mobile platform, regardless of what their employees think or want. It would make sense for Apple to take the same route with iWork, namely: a) release it broadly (and free) to their entire consumer base b) after cultivating cosumer users, who find it much more accessible and easy / fun to use and collaborate with than, say, Microsoft Office, use them as a trojan horse for enterprise adoption. c) Strengthen that adoption and foothold by continuously adding features for the enterprise that keep business users happy, and most importantly, happier than jumping ship to Office or Google Docs.
This is all speculation, but I think it makes sense given Apple's recent strategy. Also note that for all the features the new iWork is missing, it is already very strong in the most important features for enterprise: seamless collaboration and sharing, and the ability to run in a browser, making it useable on Windows, and even Linux for the first time ever in the history of iWork. Also, notice that change tracking / commenting is already implemented in this new version right out of the gate, whereas before, it was absent from Pages '05, '06 and '07 before being introduced in '08. Lastly, all of the "coming soon" features for Pages in iCloud, for example, seem to revolve around enterprise:
- Version history
- Editing charts and tables
- Support for additional browsers
- Printing
I think that for all the missing desktop publishing, book-writing, and college-paper features that were left out, the fact that the new Pages is rich in collaboration, change tracking, cross platform usage, and soon, versioning, make it already a very good general purpose enterprise word processor / document editor. And I don't think that's an accident.
So, I hope that some of the more specialized features of Pages regarding desktop publishing, authoring books and papers with citations, etc. will come eventually, but it may not be soon. However, I do believe that Apple will rapidly advance the features needed for using Pages professionally in a business setting, and will be advancing and maintaining the software for a long time to come. All of which is good news for many.
To the unfortunate users of '09 who are unlikely to have their needs met in the near future by the new Pages, I think the best options are to stick with '09 if it continues to meet your needs, or switch to specialized non-Apple software for your exact usage. But for many of us out there who wish to use Pages for business and small business, I predict that the future will of iWork will get better and better, and probably pretty quickly.