My wife, a best-selling novelist, came to me in angry tears last week to recover her latest manuscript and re-import it into Word after Pages 5 consumed all her bookmarks and left her with no way to navigate and edit a book-length manuscript that she was just completing after two year's effort. I was saved from the same fate only because I use Scrivener which is just a tad too - no, wildly - unintuitive for her to be comfortable with.
Adding to her - and my - dismay was that she had learned to love Pages 4. In features, intuitive interface and attractive aesthetics it was the perfect tool for her to compose a novel. And no, just reverting her to iWork '09 wasn't an answer. That Apple had given no real warning of all the changes and refused to even hint at how long it would support iWork '09 in future OS revisions and had already abruptly stopped supporting it in Pages 5 and had a proprietary document format that other programs couldn't convert scared her that she could wake up one morning to the discovery that all her manuscripts had become inaccessible with little or no warning from Apple, perhaps literally overnight through an automatic software update.
So I spent an evening relearning Word and Excel and discovered a little to my surprise that now that I'm more mad at Apple than I am disdainful of Microsoft - or now that the reality distortion field really has collapsed - that Office is a pretty amazing product. Ugly, not intuitive, but my goodness does it do wonderful things. Just the sidebar capability of using outline view, mass search displays, and comments as well as bookmarks to maneuver through long documents is a wonder. And the ability to construct a real outline and then fill it in to create a full work is invaluable.
An alarming aspect of all this is that with the abandonment of Bento and the intentional destruction of the professional capabilities in iWork in the past few months and with the failure of a really fully featured personal finance program to emerge for OS X, I realized today after transitioning back to Word and Excel that the only actual applications I use now from Apple are Safari, iTunes and the OS, while my wife doesn't even use Safari, but Chrome! And the plurality of what we do use is still from Microsoft or is third-party software that must be Windowed in VM Ware.
It’s an odd discovery in a household that has 12 Apple devices humming away in it - but as beautiful as the Apple ecology is, it really doesn’t directly serve the needs of a professional writer, or, I suspect, with the abandonment of iWork ’09, of most small businesses, much more enterprises. And despite Apple’s huge success in the past 5 years, the direct and third party support for real work outside the shaky example of the video editing realm seems to be becoming thinner and almost exclusively third-party.
Indeed, the desktop OS looks like it's becoming a sort of server or support base for a consumer entertainment-and-high-school-essay ecology directed mostly at small-screen devices. And given the severe downgrading of Pages it’s even a little hard to see who will be happy using it at the college level - writing a longer, annotated paper in it will be a chore.
What I’m - partly sarcastically - curious to see is who on Earth really uses Pages on the iPad (or iPhone!) to do anything at all. Will anyone really, really, really use its graphic capabilities to assemble colorful, but of necessity actually simple, garden club posters?
That sounds like a scenario that a person would willingly follow only if they had to make a financial choice between a real computer and an iPad, but couldn’t afford both. But the iPad is a premium product in a marketplace brimming with cheaper choices. So who is this imaginary person Apple thinks will prefer a Pages application crippled to work on an iPad? Even if Apple moves rapidly now to create displays and input strategies to essentially dock 64-bit iPhones into desktop functionality - why abandon real desktop capabilities in the meantime?
And why did Apple intentionally preserve iWork ’09 but make it so very difficult to lock documents to ’09? And why not warn people? And having preserved '09, why send repeated upgrade messages whenever I open an '09 application and if I try to remove the new applications and just use '09, why force down automatic upgrades back to 5 unless I disable all background upgrading in the App Store settings?
All this is unduly coercive - and also sounds a little as though Apple realized it would face and lose a class action suit if it crippled access to last week’s iWork documents so preserved the programs as a legal kludge that had little real support in the software.
Apple was one revision of iWorks and Bento, and perhaps one really good substitute for Quicken, away from having a fully featured multi-level ecology. Why it would choose to exclusively develop for only one end of the market and not both when it’s selling only high-end hardware is puzzling. And no, adding features back in a year from now isn’t an answer - it’s broken too much faith and proven too unreliable with people who actually use the software to make a living to earn back confidence after so severe a hiatus, even if that’s all it is - which I doubt. Or as my wife put it, she'll never trust Apple with one of her manuscripts again - the shock and fear of seeing what happened to her book before I recovered the draft was just too horrible.
An odd strategy and a badly executed one. If I were a market analyst, I’d be directly questioning Apple on why it’s adopted this strategy. In some unpleasant ways it reminds me of Sony twenty years ago. But then perhaps analysts are asking these questions, which is why Apple stock has become stagnant - for all the present success, it may look to the really cold-blooded like a bubble being too inflexibly developed on too narrow a base to support it.
It doesn’t bode well for personal computing that Microsoft with Windows 8 is making some of the same mistakes in trying to deal with small-screen devices but in a sort of complementary image of Apple: Apple is preserving a beautifully functional OS but destroying its applications while Microsoft has turned to a hideous OS but at least has preserved its application functionality - so far.
Anyway, so it’s back to MS Office. Ugly, but honest and not as coercive of the customer base. And my wife can still open manuscripts she created years ago.
Sad, sad, sad.