Will iTunes ever participate in UV?

It would be nice if movies available in UV were availiable in my iTunes library and visa-versa...

"UltraViolet can work with iTunes, but only if Apple chooses to participate in UltraViolet. Until then, UltraViolet movies will play on Apple devices but won't show up in iTunes."

http://www.uvdemystified.com/uvfaq.html#2.4.1

It would just be nice if my entire movie collection were all available in one place because before iTunes I did purchase DVD's and I still get DVD's and Blu-rays as gifts. I purchase through iTunes as much as I can but it isn't ideal that I have to hunt for movies that I own.