This thread lists a serious occurance:
https://discussions.apple.com/thread/5475136?tstart=0
However you feel to class the 'danger level' of failure to spin-down on FW and thunderbolt drives, necessary suggestions would be:
1. find temporary work around until fix is in place
2. make recommendation for optimal use of external HD.
3. give any and all assistance to aid in data protection.
To wit your statement: --"Telling someone to disconnect a drive after use (pull a cable) is added complexity"
Disconnecting is "best current option" in light of data protection. Complex, no not really, Bothersome? Maybe.
In the case of portable notebook computers disconnecting after data backups or data transfers to an external device is SOP (standard operating procedure), and not 'complex'.
Most thunderbolt and FW drives have additionally USB connection ports on the back (most that is), in which case, as some have listed above [(HerrDirector I switched from FW800 to USB and it does appear to spin down now.)], ....merely attaching same via USB until a fix is place is simplex.
Nothing is perfect in life, as Mavericks has a couple kinks to be worked out, this is no different than any other OS by any company that has been released. Failsafe data redundancy is the only protection that exists regardless.
Peace 😍