Ipad Air not turning on

I got an ipad air a week ago, this evening it turned itself off. I did nothing, and the apple symbol came up the screen, and disappeared again. It continued to appear and disappear from the screen several time. I thought the best option would be to reset it, as after 10 minutes caught in this loop nothing was happening. I did the home and lock button tricks and the ipad turned off. I left it for a few minutes to recover or what have you before trying to turn it on again.

Having turned it on now it seems to be stuck on a loading screen. The little white turning wheel thingy. They apple logo came up a few minutes ago, but only for a second before returning to the loading wheel. As I stated, the ipad arrived a week ago today, so very disappointed to see it acting up, if these anything I can do to sort it?