Currently Being ModeratedNov 21, 2013 9:30 AM (in response to jodanchudan)
US only right now, I believe. It'll probably be rolled out in other countries soon.
Currently Being ModeratedNov 21, 2013 9:31 AM (in response to jodanchudan)
Try opening the App Store app and navigating to Apps Made by Apple (scroll down to find it in teh Quick Links section). If it is available in teh UK, it should be on teh list. but, it is possible it is USA only for now. Haven't seen anything to indicate one way or the other.