The apps which show on the file sharing section on your iPad when connected to your computer's iTunes, you have exactly the same apps installed on your iPhone - they are not separate iPad and iPhone apps that you have installed on your iPad/iPhone, and only the iPad version supports file sharing ?
For iBooks, that won't show, it doesn't support file sharing. You can add ibooks / epubs / PDFs to your computer's iTunes library (the iBooks app if you are using a Mac with OS X Mavericks on it) via File > Add To Library, and you sync them to a device via its Books tab :

If you want to copy them off the device to your computer's iTunes (to the iBooks app on Mavericks) then File > Devices > Transfer Purchases will copy them over (that will copy PDFs and epubs from the iBooks app on your device, not just ibooks).