Imported TV shows - the 'In the Store' button§

Hello,

sorry for all the "I'ves"...

I've imported TV shows from external source into iTunes.

I've edited the media type to 'TV Show' and set the 'Show' field to the same.

I've tried to give the same title as in the iTunes Store, yet, when in the TV show view, the "In the Store" button only shows this text:

"We could not find [my imported show] in the iTunes Store. Either this content is not available or it is spelled differently in the iTunes Store"

Is it possible to have non-iTunes-purchases sync with the iTunes Store like that?

I'd also like the 'Description' field on iOS to be filled with text - I reckon this would be automatic if the iTunes Store could find my files. I'm also guessing that TV Show artwork would be selected automatically too?

Thank you