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Dec 16, 2013 5:28 AM in response to RiverDdruidby Limnos,It is probably asking for credit card verification, not the iTunes card. It will still get charged to the iTunes card but it seems the billing informtion is often requested too, perhaps to verify that you are present in the country for the store you are using (I don't know why but it's a frequent observation here).
iTunes Store: How to redeem a code - http://support.apple.com/kb/HT1574 - If you have an iTunes Gift Card or other code that you want to redeem in the iTunes Store. Includes hierarchy of how things are charged.