Well, Apple starting down that road of being "Uber-Proprietary" once again with all of their wares - now that the completely logical, intelligent and business-savvy Steve Jobs is gone - was almost expected, or, at least feared by me. They went that direction after Joibs left the first time, they almost went out of business, and indeed would have if Jobs hadn't returned.
I switched to Mac when I fell in love with the Mac OS after being a PC user for years prior. I've been that enthusiastic, almost evangelistic Mac user now since the early-to-mid 90's. When Steve Jobs came back to Apple it was a joy, and I finally saw the Mac OS get the attention and recognition it deserved. Now, here we go again.
As for the comment "Upgrading your Mac is likely to become a thing of the past soon" it is an unacceptible prospect to me, and a comment that should have been followed with the word "again." As in, here we go "again"... Jobs leaves "again", and Apple starts making bone-headed decisions "again."
In my opinion, sadly, Windows gets better, more interesting and colorful, and more like a Mac every day and the Mac OS gets more boring, plain, bland, and unfortunately problematic at the same time. In some ways the PC gets more like the Mac used to be, and the Mac gets more like the problematic Windows PC platform used to be.
I purchased a new 27" iMac about a year ago, and it was so bad performance wise I went through the hassle required to strip my drive of Mountain Lion in order to install Snow Leopard. Snow Leopard is one of the best OSes Apple ever produced. Now, I upgraded to Mavericks, and all I can say is no wonder it was free... Apple would, and should have, been embarrassed to charge for something so bad as this.
Everything is nearly crawling, Safari is terrible, Mail is terrible, and my computer runs like a 5-6 year old machine nearing it's end of life.
Hey, Apple... remember this? "It Just Works!"
Now, with strange decisions coming from Cupertino about the entire Mac line and it's possible future "progression" (?), I am, for the first time in years considering moving back to Windows. I can build the computer I wish to build, cheap or expensive. I can have the components I wish in that system. And I have an OS that's actually gaining some real quality features, versatility and has nearly blazing speed.
A very sad decision for me... but bad performing OSes (Mavericks is absolutely terrible) and decisions to go even more proprietary than they've been in years is not a very attractive proposal for this long-time Mac user. Especially considering where the tech industry seems to be headed.
Mavericks is a dog... there's no doubt about it! To all of the "You need to do this, you need to do that, did you do this, did you do that?" crowd. Yes, and then some! The ONLY thing I didn't do was blow the drive and start all over "fresh" with a brand new Mavericks install. That's BS, and something no one should have to do... especially Mac users. That's the crap Windows users have been accustomed to having to do periodically because Windows didn't "Just Work", and the only thing left to do WAS to blow the drive and reinstall Windows fresh.
Anyone remember the dreaded "Blue Screen of Death?" The only thing different about Mavericks is there is no blue screen of death... it just runs terribly.
Sorry for the rant. But Apple is, or at least "has been", better than this. I just hope this and other lackluster offerings from Apple [since Mr. Jobs left us] isn't a sign of things to come for Apple.
Very sad to this long-time veteran Mac user. Mavericks is absolutely terrible!