What can I do with my old Apple Lion USB Stick

Many moons ago, when I had many family members come to me (the family's personal IT support representative) to update their computers, I bought a MAC OSX Lion 10 license Family Upgrade USB stick.

The Sleek, awesome looking, apple USB storage device holds a modest 374MB of storage.

As good as Lion "WAS" (after its first few SP releases), it has now lapsed into the Star Trek equivalence of a Dunsel.

I do have a copy of the 10.7 base Intall kit, but I would really like to re-purpose the original Apple Branded USB device that I have, as a RO or RW devive, but I cant seem to unlock the RO attribute of the USB stick.

Is it truely non writeable ram, or is there somthing I can use in the Disk Utility to overwrite its contents?