HT201195: If you can't redeem your iTunes or Apple Music Gift Card or content code
Learn about If you can't redeem your iTunes or Apple Music Gift Card or content code
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Helpful answers
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Jan 21, 2014 12:29 AM in response to Happy Lady 2014by King_Penguin,Are you able to try taking it back to the store that you bought it from and ask them to activate it properly ? If not then you will need to try contacting iTunes Support (these are user-to-user forums) : http://www.apple.com/support/itunes/contact/ - click on Contact iTunes Store Support on the right-hand side of the page, then iTunes Cards And Codes (you will probably need to give them images of the front and back of the card, and possibly its receipt)