HT204146: Subscribe to iTunes Match
Learn about Subscribe to iTunes Match
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Helpful answers
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Jan 25, 2014 7:07 AM in response to Bcuz434by King_Penguin,You've subscribed to iTunes Match on your computer's iTunes and uploaded your music from there to it (you can't subscribe to it) and/or upload music from your phone) ? If you have then you should be able to turn on Match on your phone and then stream your music from there (so you will need to be online to play it)
Using Match on an iOS device : http://support.apple.com/kb/HT5637
For your films, whether they are available in the cloud depends upon what country that you are in (iTunes Match is only for music) - films (and/or TV programmes) can't be redownloaded in all countries, and not all film studios have agreed to allow redownloading, and there is no guarantee that any film will remain in a country's store for future redownloading (you shouldn't rely on being able to redownload any item from the store).