forced indentation

I am using Pages for my first time. I am unable to continue to use it at present as I cannot seem to stop a forced indentation. The first line will be in a normal position; the auto wrap causes the second and every consecutive line to indent by 7 letters.

I have gone to "view" ruler and found the blue downward pointing arrowhead. I can move it to the right which causes the whole sentence/body of text to move to the right but maintaining the forced indentation. I cannot seem to move the arrow to the left or to delete the forced indentation.

How can I stop Pages from forcing a 7 letter indentation with each new paragraph starting with the second line on auto wrap? I've got bullets turned off and cannot seem to take control of basic formatting.

Thanks,

Robert