What is the procedure to transfer photos on my iMac, but not in iPhoto, to my iPad?

iOS and iPod: Syncing photos using iTunes

http://support.apple.com/kb/HT4236

Another way. You can use a USB flash drive & the camera connection kit.

Plug the USB flash drive (works the same with an SD card) into your computer & create a new folder titled DCIM. Then put your movie/photo files into the folder. The files must have a filename with exactly 8 characters long (no spaces) plus the file extension (i.e., my-movie.mov; DSCN0164.jpg).

Now plug the flash drive into the iPad using the camera connection kit. Open the Photos app, the movie/photo files should appear & you can import. (You can not export using the camera connection kit.)

Using The iPad Camera Connection Kit

http://support.apple.com/kb/HT4101

 Cheers, Tom