HT201659: Use Restrictions in iTunes on your Mac or PC
Learn about Use Restrictions in iTunes on your Mac or PC
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Helpful answers
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Mar 18, 2014 11:52 AM in response to SexyMilanby King_Penguin,If you mean that it's disabled then you might be able to re-enable it via this page : http://appleid.apple.com, then 'reset your password'
You might then need to log out of your account on your phone by tapping on your id in Settings > iTunes & App Store and then log back in so as to 'refresh' the account on it.
If that doesn't fix it then you might need to contact iTunes Support : http://www.apple.com/support/itunes/contact/ - click on Contact iTunes Store Support on the right-hand side of the page