Can't redeem my gift card it has not being activated properly what should I do

Is the store that you bought it from close by so that you could try taking it back and asking them to activate it properly ? If not then you will need to try contacting iTunes Support (you will probably need to give them images of the front and back of the card, and possibly its receipt) : http://www.apple.com/support/itunes/contact/ - click on Contact iTunes Store Support on the right-hand side of the page, then iTunes Cards And Codes