If the iPad was running iOS 7, the thief/finder will not ever be able to use it.
iCloud: Find My iPhone Activation Lock in iOS 7
Apple (and no one else) can not assist (with serial number or iCloud) in finding a lost or stolen iPad.
Report to police along with serial number. Change all your passwords.
These links may be helpful.
How to Track and Report Stolen iPad
Reporting a lost or stolen Apple product
What to do if your iOS device is lost or stolen
iCloud: Locate your device on a map
iCloud: Lost Mode - Lock and Trace
iCloud: Remotely Erase your device
Report Stolen iPad Tips and iPad Theft Prevention
General steps to follow for a Stolen iPad
How to recover a lost or stolen iPad
How to Find a Stolen iPad
What NOT to do if your iPhone or iPad is lost or stolen
Apple Product Lost or Stolen
Oops! iForgot My New iPad On the Plane; Now What?
If you don't know your lost/stolen iPad's serial number, use the instructions below. The S/N is also on the iPad's box.
How to Find Your iPad Serial Number
iOS: How to find the serial number, IMEI, MEID, CDN, and ICCID number
Check the serial number (located on back/bottom) in this lost/stolen iPad database. However, most owners are not aware of this database and don’t enter the serial number.
Stolen iPad Database
Also do a search, using the serial number, on your local Craig’s List. Some users list the serial number of a stolen iPad to thwart the sale of a stolen device.