Every time I connect my iPod/iPhone to itunes it say it will not connect because I need the 64 bit version of iTunes for Windows. But I do...

I have reinstalled iTunes over 20 times at this point. I've also tried standalone installers for the mobile support. NONE of it is working. This computer is brand new and should have no issues with functionality towards iTunes. This makes absolutely no sense. Please help. I do have the 64 bit version for Windows currently installed.