When you find non-junk has been erroneously considered to be junk, you have to tell iCloud.com about that particular mis-assignment by logging into your iCloud account on the website and following this procedure:
"Indicate that an email message isn’t junk
- Click the Junk folder in the sidebar.
- Select a message, then click the Not Junk button in the top right of the message window.
The message is moved to your Inbox. Subsequent email messages from the same sender are no longer automatically marked as junk."
Elsewhere in Apple's help system, they say
"You can also use the Mail app to mark messages as junk so that later messages from the same sender are automatically marked as junk:
In OS X, select the message and click the Junk (thumbs down) icon in the Mail toolbar."
They do not say that you can use Mail.app to unflag junk ("report false positives") by clicking the Not Junk (thumbs down) icon, but they also do not say that you cannot. I'm not sure whether that works.