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May 27, 2014 6:06 PM in response to r_kalby patixa,From http://images.apple.com/education/docs/iTunesU_CourseCreation_1213.pdf:
"Anyone can create courses using iTunes U Course Manager, an easy-to-use web-based tool. To create a course, simply gather all the materials you need and follow the steps in iTunes U Course Manager."
Publicly publishing your material requires being associated with an affiliated educational institution (Sign up for Public Site Manager).
Does that help?