In-app purchase of tangible goods

Hi,

I like apps that teach us and our kids.

I also like in-app purchases. They allow developers to offer their apps for free with some partial (but very useful) content

and make money with additional content/software that they sell as add-ons.

I clearly see one missing component in this process:

In-app purchase of tangible goods

Imagine you are studying drawing on iPad.

You are watching a training video. Instructor says:

”For the next lesson we will need the following Chinese 18 century brushes and acrylic paints. (shows picture of tools)

You can buy them yourself in a local stationary store,

OR

You can click here and receive complete kit of brushes and paints necessary for this lesson for just $9.99.

This kit also includes templates for practicing. Delivery will take only 3 working days"

Another example:

Imagine you are learning to cook Thai food on your iPad.

You are watching a training video. Instructor says:

”To prepare the following Tom Yam recipe you would need the following fresh ingredients (meat, prawns)

which you can buy in your local grocery store and the following traditional Thai herbs and spices. (shows picture and descriptions).

Complete kit of Thai herbs and spices for this and other lessons is available as in-app purchase for just $4.99.

Click here and we will deliver it to you in 3 working days"

Is this something you would love to do in your app ?

I think, Apple has everything necessary to make it a one click experience for users: calculate price including shipping and taxes,

collect payment, send prepaid UPS label to app developer (or specified vendor).

I wonder if this idea makes sense ?

What do you think?

Alex Goncharov

Surrey, BC

Canada