It isn't when it's a security protection when watching protected items. Downloaded movies are generally protected media. But if you think it's ridiculous, then that's your opinion. You can complain to Apple elsewhere, just not here.
Apple Feedback or:
Apple Store Customer Service at 1-800-676-2775 or visit online Help for more information.
To contact product and tech support: Contacting Apple for support and service - this includes
international calling numbers..
For Mac App Store: Apple - Support - Mac App Store.
For iTunes: Apple - Support - iTunes.