iTunes Match is only for music : http://www.apple.com/itunes/itunes-match/
Using Match on an iOS device : iTunes Match on iPhone, iPad, or iPod touch
For your ibooks and apps, they will be available in the cloud for future redownloading, but only if you remain in the same country (you can't redownload items downloaded in a different country), and if they remain in the store - rights-holders occasionally remove their items from the store. You can't move ibooks or apps to the cloud, the rights-holder could remove them from the store at any time, in which case you won't be able to redownload them. Ideally you'd be taking a backup copy of all of your downloaded items via your computer's iTunes and not relying on being able to redownload them - you can copy downloads from a device to your computer's iTunes library by connecting it and using the File > Devices > Transfer Purchases menu option.
An app will need to be installed on your device for you to use the app on it. Similarly an ibook needs to be downloaded into the iBooks app on it for you to be able to read it.
Whilst the apps remain in the store you should be able to redownload them via the Purchased tab in the App Store app on an iOS device, and the Purchased link under Quick Links on the right-hand side of the iTunes store homepage on your computer's iTunes. iBooks (whilst still in the store) can also be redownloaded via Quick Links and the Purchased tab in the iBookstore in the iBooks app on a device.
If you use the same account in Settings > iCloud on your devices then you can keep things link contacts, calendars, Safari bookmarks in line between them (if you have those sections 'on' in Settings > iCloud on them).