I wanted to extend my AppleCare Protection Plan, but had deadline wrong and missed by one day, is there anything I can do?

The subject line basically covers it. I've been planning on extending my coverage on my Apple Care Protection Plus from the 1 year to the 3 year, but missed the deadline by ONE DAY and now no longer see extending coverage as an option when I look up my service and support coverage details. Is there anything I can do. Deadline was July 12, today is July 13. Should I go to an apple store/genius bar and beg? I'm in NYC. Thanks ...