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Jul 29, 2014 1:18 PM in response to JordanSwanby stevejobsfan0123,It should have charged the store credit. Contact iTunes Support to resolve this: http://apple.com/emea/support/itunes/contact.html. I'm assuming you bought the book for yourself?
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Dec 15, 2015 2:30 PM in response to stevejobsfan0123by john slavin1,This raises a issue that I just learned today: You can't gift books with store credit. From time to time I'll pick up iTunes gift cards when they're on sale and had a tidy sum of store credit when I redeemed them. I then thought I'd gift a book to a friend for a Christmas present. When i bought the book, my store credit didn't change and when I looked on my credit card transaction log, I discovered I had been charged. When I contacted Apple, I then learned that since it was a gift, I couldn't use my store credit. Seems kinda weird, but now I know why it happened.