When turning on my macbook, I get "no bootable device"
I have a 2010 macbook pro. I last used it two night ago. When I tried turning it on last night, it gave me a black screen saying "no bootable device, please insert disk". Does this mean my macbook officially crashed? If so, is there a way to fix it? Can I send it to apple to at least retrieve the data?
MacBook, OS X Mountain Lion (10.8)