windows recognises ipod, itunes wont

had to reinstall windows 7 so done a clean install and also reset my ipod. Done all my windows updates etc before installing itunes

installed itunes 11.3.1.2

added my music and re-organised it

connected my ipod

when i got to sync its greyed out

when i run the diagnostic within itunes it passes everything bar the sync.. No Ipod found

Ive went through the full iPod: Appears in Windows but not in iTunes help guide but to no avail. My ipod is recognised on my pc and bar the sync issue, everything looks as it should. Where am i going wrong?

Microsoft Windows 7 x64 Home Premium Edition Service Pack 1 (Build 7601)

System manufacturer System Product Name

iTunes 11.3.1.2

QuickTime not available

FairPlay 2.6.15

Apple Application Support 3.0.6

iPod Updater Library 11.1f5

CD Driver 2.2.3.0

CD Driver DLL 2.1.3.1

Apple Mobile Device 7.1.2.6

Apple Mobile Device Driver 1.64.0.0

Bonjour 3.0.0.10 (333.10)

Gracenote SDK 1.9.6.502

Gracenote MusicID 1.9.6.115

Gracenote Submit 1.9.6.143

Gracenote DSP 1.9.6.45

iTunes Serial Number 002ABFE00D720450

Current user is not an administrator.

The current local date and time is 2014-09-01 06:23:16.

iTunes is not running in safe mode.

WebKit accelerated compositing is enabled.

HDCP is not supported.

Core Media is supported.

Video Display Information

NVIDIA, NVIDIA GeForce GTX 550 Ti

**** External Plug-ins Information ****

No external plug-ins installed.

iPodService 11.3.1.2 (x64) is currently running.

iTunesHelper 11.3.1.2 is currently running.

Apple Mobile Device service 3.3.0.0 is currently running.

**** Device Sync Tests ****

No iPod, iPhone or iPad found.