What does it cost to make a Macbook ?

I know this may seem random, but I was wondering how much does a Macbook really cost to make? I was asking myself this when I was shopping around dell.com. They have a XPS 12" Notebook Core 2 Duo for 1200. I understand that it is a windows based computer yada yada, but the specs on the comp are double everything the Macbook has. And if they are making a profit off 1200 bucks, how much is apple making? I imagine they are laughing all the way to the bank 🙂

Discuss.


Mac OS X (10.4.7)

Posted on Sep 20, 2006 12:17 AM

Reply
45 replies

Sep 21, 2006 11:21 AM in response to severn7x

For the actual machine in dollers around $200, but then you must add around $200 for product design and delvelopment, around $50 for marketing, $20 for delivery and maybe around $100 for any future problems and applecare costs, you also pay for the replacements other ppl may need. Then Apple make there cut and also the 3rd party if there is one.

Matt

Sep 21, 2006 11:41 AM in response to BiTurboMunkie

I too have been a Windows user for most of my life. My first computer was a big hulking Compaq Presario. My last Windows machine was a Dell Inspiron 8200 that I got free from a friend that was going to throw it in the garbage because she had a 4,000 dollar Alienware laptop to play with. so i took it in, i upped the RAM and it's been my constant reliable companion despite spending 2 years of its life collecting dust under a bed. I didnt really use my computer for much else except web browsing and itunes downloads. it didnt (and still doesnt) have a trace of spyware adware or whatever else since i never look at sites that would be the most likely source of them, and the Macafee Virus scan worked flawlessly for a long time.

My issue with windows though is that i have to look around and find third party software to protect the computer from spyware adware and such, whereas Mac OS X has its own built in firewall and such. Windows is not horrible, and I've had lots of fun using computers with it, but i just prefer Mac OS X. I actually still have to use windows anyway because my ipod was originally used on my Dell, so its windows formatted. I was told Mac formatted ipods dont sync with windows machines so im not reformatting.

As much as i love the mac operating system, I know better than to try and convince people to convert to Mac just because i like it. My girlfriend presently has my old dell, and truth be told i wish i had it when my blackbook went off for repairs. But when the dell reaches the end of its life, ill probably be getting her an IBM thinkpad, not a mac.

Sep 21, 2006 12:09 PM in response to JoeSam

Reading your post, I wonder if you think Apple
shouldn't charge what they do for having a total
system that works. The market will bear what the
market will bear. It is a fact that there are
exponentially more windows users than Mac, so
obviously, most people are willing to sacrifice
performance for cost. In the case of Mac users, they
tend to see a value in having a laptop that actually
works, and they're willing to pay more for it. Why
shouldn't Apple charge more for that?


The answer to that question is a resounding "YES" and the reason is simple and has been explained with long dialogs that all boil down to the same single word: "capitalism". Supply and demand. Real value vs. percieved value. As stated by some in this forum, most people will go with something they percieve to work perfectly well for them and go along using it because it's what everyone else is using and feel happy about it, but the minute they are unbiasly introduced to something that works so much better (i.e. Mac OS X) out of the box you have to re-evaluate your value system and decide whether you are willing to continue to put up with an occassional BSOD or lock up or restart or pay an extra 15-20% for a machine that will last longer and perform better over that longer period of time. It turns out that only a small percentage of people currently choose the latter, but over the next few years I think you will see a slight paradigm shift that will make Mac's more prevalent.

For the record I too was a former PC Nazi and never though I would use a Mac, but after having given one a chance I now have two and never use my home PC's. My productivity level is so much higher with a Mac that I shudder at the idea of having to use a PC day in and day out again.

1 - MacBook Pro and 1 - MacBook (Black) Mac OS X (10.4.7)

1 - MacBook Pro and 1 - MacBook (Black) Mac OS X (10.4.7)

1 - MacBook Pro and 1 - MacBook (Black) Mac OS X (10.4.7)

Sep 21, 2006 12:36 PM in response to severn7x

i haven't heard anything about the actual price to make a macbook..but i've heard that it costs apple roughly $27.00 to make an ipod video...so if the rate were consistent, which i know they shouldn't be, then $27:$280 (ipod) = $145:$1500 (macbook). Of course you have to take into consideration the fact that the ipod and the macbook are two completely different things lol..but the point is, apple does tend to sell their products a bit overpriced.

Sep 21, 2006 1:06 PM in response to severn7x

Interesting all of the complaints about the cost of the mac. One post here says they are becoming a status symbol - yet macs have always cost more than a PC. Its pretty simple - they must be pricing them pretty fairly or else they wouldn't be selling as well as they are. I know I could have spent a lot less on a PC, I just don't want a PC - it is well worth the difference to me. Would I be happy if the mac was less expensive - sure if it was just as good! But I won't moan about the price. Market forces will keep the price fair. I am just happy I can afford the best 🙂

Scott

Sep 21, 2006 9:12 PM in response to Scott P

Thing is, in this case, I don't see where the original argument came from.. The MacBook really seems like a better deal without even considering the fact that it's made by Apple.

FWIW, Pentium processors, according to Intel's site, sell for an average $250. While of course, Apple is not paying retail, the additional cost for the CoreDuo would likely keep Apple's cost for the processor somewhat close to that amount. Intel is not going to sell their top of the line processors to computer manufacturers at cost. Intel and every other component manufacturer that Apple uses will maintain their own profit margins before Apple (or Dell) makes anything on the computers that use those components.

Sep 22, 2006 12:38 AM in response to Scott P

Interesting all of the complaints about the cost of
the mac. One post here says they are becoming a
status symbol - yet macs have always cost more than a
PC. Its pretty simple - they must be pricing them
pretty fairly or else they wouldn't be selling as
well as they are. I know I could have spent a lot
less on a PC, I just don't want a PC - it is well
worth the difference to me. Would I be happy if the
mac was less expensive - sure if it was just as good!
But I won't moan about the price. Market forces will
keep the price fair. I am just happy I can afford the
best 🙂

Scott



Are the market prices fair? Why cant they be slightly higher, or equal or **** how about lower? They are still selling so they must be priced fairly is a terrible argument. You said it yourself; you are not going to moan about the pricing, you will probably pay whatever cost is necessary. So why should apple keep their pricing equal or lower? Take enough people like you, multiply by a million or so and you have one of the greatest marketing strageties of all time next to the pet rock. Well shoot....I cant change your mind, you are getting a good deal because you can afford it lol.Their business relies on people just like you. Cha Ching ! Read MleB's thoughts a few posts up.

Sep 22, 2006 12:39 AM in response to severn7x

I don't want to start any new argument here. But I really think Apple does quite good job NOW to keep their price per performance in a better shape (This is only my opinion).

It is true that Apple has been criticised for selling their products too expensive in the past, but have a look at what their products could do today? in comparison with other PC maker, I think a little premium on Apple products could actually give you somethings worth much more than you could get from others.

And it is true that Apple have a loyalist, returning customer, like myself... Why? Because it works for me. And since the ipod release, and the iMac G5, I really think Apple is on the right track on getting new customer based.

So I think there will be more customer think this way... as that little premium margin between Apple and other ordinary PC Maker, give user a Product that JUST WORK..

Sep 22, 2006 4:21 AM in response to Leo Bodnar

Taking the pricing of the new iPod, which is very reasonable, apple is definitely moving in the right direction. Lower prices and increased sales = a win for everyone. Now if they could just take that momentum and apply it to the rest of the hardware, we will be getting somewhere 🙂

On a side note, has anyone noticed that refurbished Powerbooks hold their value extremely well? Even with a G4 and slow ram, they cost alot. Collectors Item? lol

If I get a job at a apple retail store (college funds are low) I am going to wear a t-shirt that says "I pwn customers" 🙂

Sep 22, 2006 6:51 AM in response to severn7x

Are the market prices fair? Why cant they be slightly
higher, or equal or **** how about lower? They are
still selling so they must be priced fairly is
a terrible argument. You said it yourself; you are
not going to moan about the pricing, you will
probably pay whatever cost is necessary. So why
should apple keep their pricing equal or lower? Take
enough people like you, multiply by a million or so
and you have one of the greatest marketing strageties
of all time next to the pet rock. Well shoot....I
cant change your mind, you are getting a good deal
because you can afford it lol.Their business
relies on people just like you. Cha Ching ! Read
MleB's thoughts a few posts up.


So you don't beleive in market forces? I suppose you think the government should impose pricing controls or something? Sure, Apple depends on "people like me" to buy their product. ALL businesses have to rely on customers willing to purchase their product, or else they go out of business. Perhaps some of us are too young or too spoiled to remember a time not long ago when there was no personal computer - mac or pc - available at ANY price. The first electronic calculators that did no more than simple add and subtract functions were very expensive. Computers and other electronics are probably cheaper than they have ever been, when compared with average income levels - especially considering what they can deliver. If you don't like Apple's pricing - there are companies out there marketing computers to you. buy one of theirs.

Sep 22, 2006 9:01 AM in response to severn7x

Interesting you started this post about the cost of a MacBook and seem to support the arguments it is overpriced etc. Yet in another post you had this to say.

"I bought a refurb Macbook and I havent had a problems yet (still cant find the cash dispensing slot). But like everyone has said, its a gamble. A refurb 2.0 Ghz Macbook Pro will set you back 1699. The 1.83 Macbook Pro is a waste of money IMO plus its early first generation, might as well get a Macbook. It comes down to cost justification (I think I spelled that right). The extra money will get you a metal case, backlit keyboard, discrete graphics and a bigger screen. Is it worth the extra money ? Not at that price difference imo. But if you need the screen real estate and graphics go for it. My advice save the money by not getting the Pro and get a new Macbook for peace of mind 🙂

Seems like you do like the Macbook as a good buy after all.


Macbook, 2.0 duo, black Mac OS X (10.4.7) 80 gb hd, 2 gb ram, 5g ipod, 2g ipod

Sep 22, 2006 10:52 AM in response to severn7x

Are the market prices fair? Why cant they be slightly
higher, or equal or **** how about lower? They are
still selling so they must be priced fairly is
a terrible argument.


100% wrong. Still selling is proof they are priced fairly, and therefore it justifies the conclusion. The law of supply and demand is what drives price. Apple has never been a price leader, and yet they still manage to do very well for themselves. If there is no perceived value on the part of the consumer, they'd all just buy IBM clones.

Remember, it's not about price. It's about value. The price is always what the market will bear. If the market dictates a certain price based on value is in equilibrium, the product will sell. If it doesn't, it won't. Your opinion on whether Apple can or cannot sell for less or more based on anything other than basic capitalistic law is simply irrelevant.

MacBook Ultimate Mac OS X (10.4.7)

MacBook Ultimate Mac OS X (10.4.7)

Sep 22, 2006 11:01 AM in response to severn7x

There's no such thing as unfair pricing for nonessential items, including apple computers. if there was a mac that had a price tag of a million dollars, so long as there are people willing to fork over that much money, its a fair price. an item is worth what the pocket will bear. if you dont like the price, then dont buy it.

This thread has been closed by the system or the community team. You may vote for any posts you find helpful, or search the Community for additional answers.

What does it cost to make a Macbook ?

Welcome to Apple Support Community
A forum where Apple customers help each other with their products. Get started with your Apple Account.