Having connected my new iPhone 6 to itunes and setting it up as normal... i transferred music to it as normal but when i open the music app and select a playlist it has a download cloud next to each track...

After connecting my new iPhone 6 to iTunes, i transferred my music as i always have done. After opening the music app and selecting a playlist there is a download cloud next to each track... this is also the case with each podcast. Also once i reconnect the phone to iTunes go to add another playlist, at the top the "sync music" check tick has disappeared. when i re check that box again it says "Do you want to sync this iPhone all data will be erased"

can anyone help at all?

Thank you