I am trying to track conversions using iAd workbench. However, I have not had any conversions.
Just to clear this from my mind, do I need to implement anything to track downloads from the app store. I have searched on the terms "iAd workbench" and "conversions". I have found the definition of a conversion which was as expected but I I have not found any information on how to implement conversion tracking.
I am assuming that I do not need to do anything to track conversions but I wanted to verify this.
Sincerely,
Mike